8 PROVEN STEPS TO SUCCESSFULLY SECURE FUNDING
FUNDRAISING STARTER KIT FOR EARLY-STAGE FOUNDERS WHO WANT TO RAISE WITH CONFIDENCE
Raise the capital your business deserves with the right strategy, confidence, and mindset.
Learn exactly how to secure funding without wasting time on the wrong investors. Understand investor psychology, FOMO tactics, and the bias female founders face - so you can navigate it like a pro. Go into your raise fully prepared, fully empowered, and ready to close.
Get access to all modules and master fundraising at your own pace for just €249 (incl VAT).
+ EXTRA BONUS MATERIAL, including ready-to-use investor outreach templates, investor database, confidence-boosting embodiment exercises, and pitch deck strategies to win them over!
(If the course doesn’t deliver the results you’re hoping for, we’ve got you covered with our money-back policy).
WHAT YOU CAN EXPECT
Fundraising can actually be fun if you know which game you’re playing.
You know the advice: own your worth and ask for more.
But how do you do that?
With this starter kit, you learn all about the fundraising process step-by-step, combining practical strategy, investor psychology, and the power of embodiment so you walk into every pitch the powerhouse you are.
Marie took our fundraising course and went from barely getting a response to landing over €240,000 (!) in pre-seed investment.
The difference? Knowing how to play the game.
YOU CAN DO THIS TOO!
In this step-by-step course, you'll learn everything you need to know to master fundraising.
Own Your Power: Show up as a bold, confident leader that investors can’t resist backing.
Speak Their Language: Understand what truly drives investors and make your startup impossible to overlook.
Target Like a Queen: Stop wasting time - learn how to find and connect with investors who are a perfect match for your vision.
Pitch with Purpose: Craft a pitch deck that sparks interest and leaves investors wanting more.
Flip the Script: Turn tough questions and bias into your greatest advantage, and walk away empowered.
Seal the Deal: Learn how to build urgency and close with confidence, ensuring investors are eager to say yes.
Negotiate with Authority: Master the art of negotiations, and own the room.
Lead with Magnetic Energy: Use embodiment practices to show up fully and connect authentically with the investors meant for you.
Tools of the Trade: Get your hands on all the essential templates and resources to move fast and crush your fundraising goals.
THE MODULES
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Fundraising Strategy – Finding the Right Investors
Stop spraying & praying. Target the right investors strategically.
Qualifying the right investor (not everyone is a fit)
Types of funding & which stage they apply to (Angel, VC, Grants, Revenue-based, etc.) CONTROVERSIAL TRUTH: 98% OF STARTUPS ARE NOT SUITABLE FOR VENTURE CAPITAL (AND HERE’S WHY)
Database creation & tracking tool (so you stay organized)
Outreach strategy:
Level 1 – Warm connections
Level 2 – Strategic cold outreach
Level 3 – Creating momentum & scarcity
Swipe file: Outreach email & LinkedIn message templates
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The CEO Mindset - Confidence & Vision
Fundraising starts with YOU- your energy, confidence, and ability to hold a big vision that investors want to buy into.
The inner game of fundraising: why confidence and vision win deals
The shift: You are bringing something, not just taking something
Embodiment exercise: Commanding presence in investor meetings
The power of storytelling: Why investors invest in you
Worksheet: Clarify your “big vision” and how to communicate it powerfully
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How investors think (Investor Psychology 101)
Before you pitch, understand how the game works from the investor’s side.
What investors actually care about (Risk vs. Reward)
Portfolio construction: How investors make decisions & why your startup must fit their strategy
Deal flow: How investors pick which startups to meet with and fund
Why investors NEED you just as much as you need them
The power of FOMO & momentum in fundraising
Red flags that make investors walk away
Worksheet: How to make your startup “investable” from an investor’s perspective
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Mastering Investor Outreach – The Art of the First Yes
Your first job? Get the meeting. Your second job? Get a second meeting.
How to craft a killer teaser deck that makes investors want more
What to send vs. what to hold back in early conversations
Investor call strategy:
How to build connection fast
How to handle tough questions with confidence
How to position yourself as a leader investors want to back
The mutual exchange mindset: Why investors need you too
Embodiment exercise: Showing up with confidence & vision on investor calls
Swipe file: Teaser deck template
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Overcoming Common Female Founder Challenges
Many women get asked different questions than men—learn to turn the script in your favor.
Prevention vs. Promotion Questions – what they are & how to reframe them
Turning “risk” questions into growth opportunities
Handling the “Do you have a male co-founder?” question (ugh, yes, this still happens)
Confidence hacks to own the room even when investors challenge you
Worksheet: Practice reframing tough investor questions
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The Full Pitch Deck & The Art of the Close
Your full deck needs to tell a compelling, logical, and exciting story.
The must-have slides in your deck
How to structure the financial model so it makes sense to investors
How to price your round (valuation, dilution, terms)
The Follow-up Strategy: When and how to nudge investors
Creating scarcity & momentum: Why FOMO closes deals
Swipe file: Full pitch deck template
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Term Sheets, Negotiation & Closing the Round
Once you get the yes, you need to make sure the deal is in your favor.
Understanding the key terms in a term sheet + getting legal support
How to negotiate without losing the deal applying the Ackerman method (from Never split the difference)
When to walk away from a bad investor
Common founder mistakes & how to avoid them
Embodiment exercise: Negotiation CEO energy
Swipe file: Term sheet negotiation scripts
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Celebration & Staying in Control of Your Business
Fundraising is just the beginning
How to manage investor relationships post-fundraising
What to do if you don’t close your round as expected
How to turn a “no” into a future opportunity
Building a founder support network (because fundraising is lonely!)
Community & Accountability
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Ready-to-use investor outreach templates.
Investor database.
Confidence-boosting embodiment exercises.
Teaser and full pitch deck template strategy.
Term sheet negotiation script.
Nothing holding you back after this to get what you deserve!
TESTIMONIALS
“This course completely changed how I approach investors. I went from feeling intimidated to owning the conversation with confidence, secured my first investment within weeks!”
Sarah - Impact Founder
“The embodiment exercises were next-level. I didn’t just learn strategies. I became the kind of founder investors take seriously. Best investment in myself!”
Amara K. - Founder
“I finally stopped chasing the wrong investors and found the right ones who truly believe in my business!”
Lisa, Social Entrepreneur
Meet Your Instructors
Valerie Hirschhauser - Seasoned impact entrepreneur and founder of OneMillionWomen, personally helped raise €5M+ in funding successfully. Both with good and not-so-good business models. Besides in-depth knowledge, she brings hands-on experience in securing funding and navigating investor dynamics.
Elise Vroonland - An expert in embodiment, personal leadership, and confidence-building, Elise has empowered many women to own their power and lead with unshakable presence. She will help you step into your Fundraising Queen Energy so you can pitch, negotiate, and ask for what you need, not from hesitation but with clarity, conviction, and undeniable authority.
